Aramco Stand at LEAP 2025

Aramco’s stand at LEAP 2025 in Riyadh: an LED-led stand design that makes the brand readable across the hall and still rewards a closer look.

For the Aramco stand at LEAP 2025 in Riyadh, ANAS VISUALS EVENTS MANAGEMENT L.L.C. handled the technical production of the stand’s visual identity — the LED screens and ceiling elements, the lighting that shapes them and the playback that keeps them in step. The stand had to register from the far side of a busy hall and then hold attention once a visitor arrived.

The layout was modelled and rendered before fabrication and mirrored in the media server, so content was authored for the real pixel grid rather than adapted from a template. Installation, engineering and show operation ran with the same crew, and the show file was locked before the doors opened.

Scope of work (provisional)

• Concept and technical drawings for the stand’s LED and lighting layout
• Photorealistic 3D renders and pre-visualisation, approved before fabrication
• Bespoke LED installation with an LED ceiling array above the visitor route
• Advanced pixel mapping (MADRIX) across every screen and ceiling surface
• Architectural lighting design for the product displays and visitor sightlines
• Timecode show programming synchronised with the stand’s audio and video
• Onsite engineering, installation and show operation