Foodics Enterprise Brand Activation

The Foodics Enterprise Brand Activation in Dubai: LED surfaces and lighting planned together so the product story stays legible in a crowded space.

ANAS VISUALS EVENTS MANAGEMENT L.L.C. handled the LED and lighting production for the Foodics Enterprise Brand Activation in Dubai. Screens, lighting and content were planned as one system, so the message held whether a visitor was walking past or standing in front of a demo.

The activation was previsualised before build and programmed on site against the real screens, with playback running from a single media server. Our technical team stayed with the activation for its full run, keeping the same look from the first guest to the last.

Scope of work (provisional)

• Concept and technical drawings for the activation’s screens and lighting
• Photorealistic 3D renders and pre-visualisation of the space
• Bespoke LED installation built around the demo and meeting areas
• Advanced pixel mapping (MADRIX) so product content lands exactly
• Lighting design for product displays, demos and the visitor route
• Timecode show programming synchronised with the activation content
• LED screens, media servers and content playback
• Onsite engineering, installation and show operation